Rolex Submariner
The Rolex Submariner was announced to the world in a typically genius marketing move by the brand – affixing a specially created version of the watch (known as the “Deep Sea Special”) to the hull of Auguste Piccard’s submarine, in 1953.
Since this introduction, over 60 years ago, the Submariner has become so closely associated with Rolex’s famous ‘Coronet’ logo, that the longstanding aspiration of owning a Rolex watch, is often inextricably linked with that of owning a Submariner. Its iconic status and importance to the brand has lead to constant reinvention and modernisation.
The reference 1680 (as seen in this example) was first introduced the late 1960s, and was the first Submariner to feature a date function. The reference 1680 was introduced over 10 years after the very first Submariner (in 1953) and was the eventual successor to one of Rolex’s longest serially produced references, the 5513. For over a decade, the word ‘Submariner’ was depicted in red script on the dial of the 1680, earning many earlier examples the “single red” moniker. Over the years, Rolex Submariners have been worn by a host of famous people, from James Bond to Steve McQueen, and thus, it is no surprise that the 1680 is seen by many as one of the model’s quintessential references.
| Weight | 1 kg |
|---|---|
| Dimensions | 25 × 20 × 20 cm |
| Brand | Rolex |
| Model | Submariner |
| Movement | to be added |
